Wyndham Partners with Amadeus for Business Intelligence Insights
The world’s largest hotel franchise company relies on Amadeus Demand360® to improve its demand generation strategies.
Increasingly, hoteliers are turning to data to build more informed business strategies that take into account changing traveler demographics, booking behaviors and preferred channels for their properties. To gain a broader view of market performance across its organization and thereby improve its demand generation strategies, Wyndham Hotels & Resorts selected Amadeus Demand360®.
Demand360 provides the most comprehensive and forward-looking data in the industry, allowing hoteliers to measure the performance of their market and their competitors. Because demand from returning travelers is different from historical performance, it is critical that hoteliers understand sub-segment details of whether travelers belong to business, government, or association segments and information about sub-segments. channels, including granular OTA channel details.
Wyndham Hotels & Resorts is the world’s largest hotel franchise company with 22 brands in nearly 9,000 hotels in 95 countries. The company’s collaboration with Amadeus is the latest in a long list of efforts undertaken by Wyndham to support franchisees and help them continue their recovery from the challenges of COVID-19. Through this partnership, Wyndham franchisees will also receive preferred pricing on Demand360’s property-level editing.
“To make the most effective business decisions, our teams need access to comprehensive market performance data. With extensive historical and forward-looking reservation information, the depth of information available in Demand360® allows us to optimize pricing and distribution strategies, helping to maximize revenue for our franchisees,” says Vikram Pradhan, GVP Global Revenue Management, Wyndham Hotels & Resorts.
“We are delighted to welcome Wyndham Hotels & Resorts to our Demand360® program. This new partnership confirms the value of the solution in our current climate and deepens the knowledge the program offers to all of our hotel partners,” says Joe Ahmed-Youssef, Executive Vice President of Business Intelligence and Data Solutions, Hospitality, Amadeus. “Staying close to our customers has always been a priority, which has only increased over the course of the challenges of the past two years. Based on customer feedback, we have increased the granularity of data provided in our solution to help hoteliers uncover new opportunities to drive profitable demand.
Amadeus’ Demand360® provides hoteliers with the most in-depth level of market occupancy insights, including two years of historical data and one year of forward-looking book data from over 30,000 data providers, enabling users to compare performance against their competitors, identify new trends and make the most informed decisions possible in terms of revenue strategy.
About Wyndham Hotels & Resorts
Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchise company by number of properties, with approximately 9,000 hotels in nearly 95 countries on six continents. With its network of approximately 803,000 rooms that appeal to the everyday traveler, Wyndham maintains a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 22 hotel brands, including Super 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Collection® and Wyndham®. Wyndham Hotels & Resorts is also a leading provider of hotel management services. The company’s award-winning Wyndham Rewards loyalty program offers more than 90 million registered members the ability to redeem points at thousands of hotels, resorts and vacation rentals worldwide. For more information, visit www.wyndhamhotels.com.
Amadeus delivers more personalized and authentic travel experiences. Our solutions are designed to enrich every step of the traveler journey and help hotel providers acquire, serve and retain customers by cost-effectively driving demand and converting them into loyal fans.
With over 30 years of experience, we design open, industry-leading software to deliver the most efficient, reliable, and dependable systems to our customers. With experts in over 175 countries, we have deep knowledge of the hospitality industry and want to enable our hotel partners to create memorable experiences for our guests.
To learn more about Amadeus, visit www.amadeus-hospitality.com.
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