Wyndham Hotels & Resorts Women Own the Room Program Welcomes First Franchisee Member; Company’s New Female Hotelier Signs Multi-Property Deal Under Innovative Program to Support Advancement of Female-Owned Hotels

PARSIPPANY, NJ – Wyndham Hotels & Resorts (NYSE: WH) – the world’s largest hotel franchise company with approximately 9,000 hotels in nearly 95 countries – today announced its first signed agreement under its innovative “Women Own the Room” program. Trusha PatelFounder and CEO, Platinum holdings, becomes the first member of the pioneering program with two new constructions of dual-brand hotels La Quinta and Hawthorn Suites. The first-ever program from a major hospitality company specifically targeting the advancement of women in hotel ownership, Wyndham’s recently launched “Women Own the Room” program is designed to advance and empower women entrepreneurs to break into the male-dominated hospitality industry and is a natural extension. of Wyndham’s strong dedication to a culture of diversity, equity and inclusion.

From breaking the glass ceiling to Breaking the hotel floor: ‘Women own the room’ supports the advancement of Women-owned hotels

Hospitality industry data shows that women are significantly underrepresented in hotel ownership, real estate and investment finance roles. Research conducted by Castell project in 2021 found that while the hospitality industry is one of the most diverse, it lags behind in leadership and ownership diversity. While women make up 70% of the tourism and hospitality workforce, they make up only 10% of hospitality development roles. Wyndham Hotels and Resorts is committed to gender diversity, women’s economic empowerment and the promotion of women entrepreneurs to level the playing field.

“Hospitality is one of the most diverse industries in the world and we should foster that diversity at the highest levels, including ownership,” said Lisa ChecchioMarketing Director, Wyndham Hotels and Resorts. “While the workforce in the tourism and hospitality industry is 70% female, only one woman enters hotel development for every 9.6 men. “Women Own the Room” is specifically designed to help overcome common barriers that women face in hotel development and help them open and run their hotels. »

Women Own the Room is built on the pillars of

Offer complete financial solutions

Improved capital support

Reduced initial franchise fees

Available for new construction and conversion projects

Offer personalized and free operational advice and support

Personalized support at the opening

Top notch training

Free services designed to help maximize revenue

Establish an inclusive community for networking and education

Event topics to include: Tips for getting funding

Site selection and feasibility studies

Success stories of women in hotel development

Wyndham’s new program aims to help nearly 50% of businesswomen who lack skilled advisors to guide them into entrepreneurship by connecting women interested in hospitality with established hotel developers who have successfully broken the mold. Additionally, the company offers a Development Incentive Program that provides meaningful Wyndham financing, upfront fee rebates, and free first-year operating services to support the success of hotels developed by women.

“I grew up in the hospitality industry and have been involved in all facets of hotel ownership, from development to divestitures. When I started owning my own hotel, it was helpful to have access to resources provided by Wyndham,” said Trusha PatelFounder and CEO, Platinum holdings. “With the support of Wyndham, I have the support of the largest hospitality company in the world behind me. This is an incredible opportunity to achieve my personal hospitality goals, and also an opportunity to inspire other women to achieve their entrepreneurial goals.

Two new La Quintas and Hawthorn Suites Two-Brand Hotels

Mrs Patel will open two dual-brand La Quinta and Hawthorn Suites hotels in the Texas cities of Austin and georgetown. Each hotel will offer a total of 125 guest rooms, 75 of which will feature the newly refreshed room design of the sought-after La Quinta hotel. Del Sol prototype, and 50 will feature the updated Hawthorn Room design, including modern, well-equipped kitchens for extended stays. This combination of select services and long-term accommodations targets different types of travelers, bringing them together under one roof and enables Wyndham to provide options for travelers seeking extended stays, particularly in the mid-range area of growing range. Context of the new hotels:

The Quinta and Hawthorn Suites Austin Airport – The hotel will be conveniently located less than one mile from Austin-Bergström International Airportfour miles from downtown Austin, and will be one of the closest hotels to Tesla’s new headquarters and Gigafactory. Shoppers can easily experience all the city has to offer, like local music and bites on 6th Street and Rainey Streetvisiting the State Capital of Texasattend a concert at Austin360 Amphitheaterattend a performance at Primal Theateror visit Circuit de Americas racing facility, which hosts the United States Formula 1 Grand Prix, Road Racing World Championship and more.

La Quinta and Hawthorn Suites Georgetown – Located 30 miles north of Austin along one of the power stations Texas’ major arteries, georgetown has experienced explosive growth over the past decade and transformed into an independent economic hub. The 3.3-acre hotel will be part of Longhorn Junction, the 190-acre mixed-use development, which will also host a brewery and a variety of restaurants and retail outlets. Hotel guests will be able to explore the destination seamlessly and can enjoy boat and fishing trips on Georgetown Lake in the warmer months.

Members of ‘Women Own the Room’ will have access to the tools and support designed to help them succeed every step of the way, from signing and grand opening to welcoming their first guests. The program is designed to pave the way for women who want to make their mark in the hospitality industry,” said Ohlsson chipDirector of development, Wyndham Hotels and Resorts.

As a leading hospitality brand, Wyndham helps advance and champion diversity within the company and across the travel industry. Spanning multiple countries and continents, the Wyndham team members are an expansive group of individuals with diverse interests and backgrounds who all come together to drive one of the world’s most important hospitality organizations forward. For three consecutive years, the company has obtained a perfect score in the human rights campaign Equality Index, naming Wyndham a better place to work too, as having been named by DiversityInc as a company of note for its commitment to diversity and inclusion.

To get involved and keep up to date with upcoming Women Own the Room events, visit www.womenowntheroombywyndham.com. Developers interested in collaborating with Wyndham can visit Wyndhamdevelopment.com or contact the Development of the Wyndham franchise team via email at [email protected]

On Wyndham Hotels and Resorts

Wyndham Hotels and Resorts (NYSE: WH) is the world’s largest hotel franchise company by number of properties, with approximately 9,000 hotels in nearly 95 countries on six continents. With its network of approximately 803,000 rooms appealing to the everyday traveler, Wyndham provides a leading presence in the economy and midscale segments of the lodging industry. The Company operates a portfolio of 22 hotel brands, including Super 8, day hostelRamada, Microtel, LaQuinta, Baymont, WingateAmericInn, Hawthorn Suites, Trademark Collection and Wyndham. Wyndham Hotels and Resorts is also a leading provider of hotel management services. The company’s award-winning Wyndham Rewards loyalty program offers more than 90 million registered members the ability to redeem points at thousands of hotels, resorts and vacation rentals worldwide. For more information, visit www.wyndhamhotels.com.

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